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Fours Ways to Make SEO Work For Your Business

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All website owners are very happy to see a spike in traffic. E-commerce website owners want a boost in monthly sales, too.

Search engine optimization is one of the best techniques to achieve those goals. Unfortunately, many people are afraid of delving into SEO because some of them failed in their initial efforts and improper implementation of strategies.  Others are skeptical whether this is suitable or not to their business.

Here are four ways to make SEO work for your business:

# 1  Be familiar with SEO

Beginners are often confused at the start of any SEO project. The complexities of search algorithms, terms, audits, and keywords overwhelm them.

Search engine optimization is not a rocket science. Technology and online trends are fast-changing, and so SEO should adapt to those changes.

Before hiring an SEO agency, you also need to have an understanding of SEO and how it works. That way, you can hire the right agency to help you with your business.

#2  Make SEO one of the priorities

Unfortunately, some website owners don’t think of SEO that much. They thought that having occasional or short-term campaigns would work out just fine. Others don’t have enough staff and time to continue SEO projects.

If you’re making those mistakes, it’s time to open your eyes to possibility of running successful SEO campaigns.

Don’t undermine what SEO can do for your business. Proper implementation of search engine optimization campaigns is a sure-fire way to drive right types of visitors and customers to your website.

# 3: Do SEO correctly and you’re good to compete with big brands

Big brands have been there for years, and they seem difficult to compete with.

The good news is smaller websites can grow faster than those big brands. There are some ways to do it:

  • Use targeted keywords used by potential customers
  • Keep all page titles and descriptions appealing so that searchers will prefer it than other websites
  • Keep your website easy to navigate so that visitors can go from one page to another with ease
  • Think of something that the big brand or other competitors is lacking of, and offer that to your customers

#4 Choose the right SEO agency or tool

Whether it’s SEO or any other kinds of services, it’s important to find the right candidate. It’s good to choose a credible SEO agency or firm so you will get a good return on investment

 

Importance of Keyword Selection in Growing your Business

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The sad reality 95% of searchers don’t click next pages after the first page appears with the top 10 results.

Therefore, if your search terms are not showing up in the top 10 at least, you’re missing out a lot of potential customers. Your business will be behind the giants.

 

Online search concept

 

What keywords should you be targeting?

It’s extremely important to be on the first page of search engine results. During early stages, you must determine the best and revenue-generating keywords that will take you on page one. These keywords must be relevant to your business

 

What are your customers or audience are looking for?

Keywords must be known to your target customers.  Those keywords or phrases are useless if you are the only one who understands those terms.

It’s easy to search for terms that will give you more traffic, but it’s better to search for the ones your visitors or potential customers are using.

When doing this, you must ask yourself if the jargons or business terms are ruining your search. Don’t use terms that visitors are rarely using or are not even aware of.  You may check social media, forums, and other social networks to find the terms popular to your target audience.

The Importance of Long-Tail

One word or single term keywords (e.g. shoes, bags, clothes, etc.) are very competitive and they may not even give your audience the results they are looking for.

There are various kinds of shoes: ballet shoes, running shoes, school shoes, and more. Bags also have a variety.  Choosing these terms may give you tremendous traffic, but you’re missing a lot of precious dollars.

Being particular with your keywords to match the searcher’s intent is the idea behind long tail keywords. By using “pink ballet shoes” or “Kobe Bryant shoes” will give you potential clients than using generic terms alone.

This doesn’t mean you won’t rank for big search terms. In fact, you will get more quality leads that will later turn into real customers when you opt for long-tail keywords.

Long-tail keywords also help diversify your content. The page should have good variations of words that make up a normal article or content.

The terms people search normally vary, so it’s better not to use terms repetitively. Maybe you will be surprised to know that even misspellings are used by a number of people and can drive traffic to a website. Any skilled SEO specialist knows how to look for alternatives to popular search terms and wrap them around a content.